Run time: 29:30
A musician’s livelihood is in jeopardy after Austin’s South by Southwest (SXSW) music festival is cancelled unexpectedly, leaving him with no choice but to turn to online platforms in order to survive, and wondering if there’s still a future for artists like him in the Live Music Capital of the World.
Synopsis
Broken Spring explores the implications for human interaction, identity and creativity in a world increasingly mediated by digital technology, through freelance musician Alex Marrero’s experience during the spring of 2020, and the broader questions surrounding our growing dependence on the Internet for social relations in the attention economy.
Early technologist and media theorist Douglas Rushkoff provides unique insight into how we got here, the missed opportunities, and a way forward, while independent researcher Alison McDowell describes how the data extracted from us in the process mirrors colonial ambitions of a bygone era and are being used to forge a new empire.
Along the way, we meet a few Austin locals, including James Anthony Johnson – the city’s most famous busker, singer-songwriter Anna Milk, 6th Street poet Timothy, and blues saxophonist Kumar Bendrake. Through them, we catch a glimpse of a world that is disappearing before our very eyes, as more and more of us choose to parse reality through a screen in our pockets.